Studio location
Dallas, Texas
RSM Design's Dallas studio is located in the historic Bishop Arts Building in the heart of one of the city’s most vibrant, walkable, and artistic communities.
When seeking inspiration outside our immediate vicinity, our Dallas design and architecture studio needs look no further than the skyline of this modern metropolis. RSM Design’s diverse body of work in wayfinding, placemaking, branding, environmental graphic design, and more adorns preeminent international hotels and legendary sports stadiums. Our projects can be found nestled alongside historic Art Deco buildings and old frontier architecture.
The RSM Design teams collaborate on projects locally within the DFW Metroplex, throughout the United States, and worldwide, working to use the philosophy of principle-centered design to create meaningful connections between people and the built environment in all that we do.
Under the guidance and leadership of Principal and Studio Director Paige Terrell, the Dallas studio excels in a number of diverse sectors, including branded experiences, commercial workplaces, entertainment, mixed-use, and hospitality, to name a few. As a registered interior designer, Paige is passionate about using the built environment as a canvas to communicate, and she is driven to expand the studio's expertise in unexpected creative ways.
Whether people are engaging with their workplace or local community, it is clear that brand and culture are important to the environments we interact with. Experiential branding connects people with the impact they have on society, economics, and community. These experiences are enhanced by RSM Design’s ability to craft unique destinations that connect back to a project's roots, while also maintaining a fresh and unique perspective towards the visitor experience, placemaking, and wayfinding in Dallas and beyond.
Dallas Design & Architecture Projects
Irving, Texas
Toyota Music Factory
Sherman, Texas
Bel Air Village
Fort Worth, Texas
The Crescent Hotel
Omaha, Nebraska
The RiverFront
Fort Worth, Texas
The Armour Building
El Paso, Texas
La Nube STEAM Discovery Center
Fort Worth, Texas
Fort Worth City Hall
Frisco, Texas
The Monarch at HALL Park
Fort Lauderdale, Florida
Pier Sixty-Six Hotel & Marina
Dallas, Texas
Cotton Bowl Stadium
What Clients Say
Services
Wayfinding
One needs more than signage to navigate effortlessly. We provide the comprehensive wayfinding Dallas and other fast-paced cities around the world need to guide and inspire users through the built environment. This process involves stringent flow analysis and coordination with stakeholders, laying the foundation for a comprehensive wayfinding experience that will evolve with the community’s needs. Our work brings architecture, interiors, landscape, graphic design, and more into unison. From our Dallas studio, we create user-friendly wayfinding signage and systems that blend seamlessly into their surroundings and bring clarity, confidence, and discovery into each step.
Environmental Graphic Design
Discovering the unique voice of a place and incorporating its story into the built environment is a specialty of RSM Design. Our environmental graphic design (EGD) services balance creativity with functionality, enhancing user experience through visually compelling elements. Through graphics, architecture, lighting, signage, and public art, we bring to life the local history and culture of a place. This makes it memorable for locals and visitors alike. Our designs foster a sense of place and belonging to enrich user experience, whether it is through a vibrant mural in a public park or strategic signage in a corporate space.
Placemaking
Whether we are working in active urban districts or a quiet park, our placemaking services involve connecting people with places. In Dallas and throughout the world, we design environments that invite interaction, create opportunities for social bonding, and encourage discovery and delight. Through collaborative processes involving the local community, we can ensure the built environment tells an authentic story while addressing the needs and values of its users. Our placemaking work integrates public art, wayfinding signage, landscape design, and more to turn everyday places into dynamic destinations.
Logo Design & Branding
From our studio in Dallas, our graphic design, logo design, and branding services uncover the unique spirit of each project. Through strategic vision and brand development, RSM Design produces visual identities that are deeply meaningful to their target audiences. Each logo we create represents more than a symbol; it is an authentic embodiment of place and culture. All typography, graphics, and color schemes are carefully chosen to leave a lasting impression. Beyond two-dimensional design, we apply our expertise to creating branded environments that express a brand’s character in every interaction.
Markets
Hospitality Design
Ranging from sophisticated international hotels to peaceful coastal resorts, our work in the hospitality industry revolves around designing welcoming spaces that exude comfort and luxury. Our intuitive wayfinding systems empower guests to navigate with ease, while branded elements subtly blend with their surroundings. We create immersive experiences that leave a lasting impression, bringing local culture and innovative design together to make memories worth sharing.
Healthcare Architectural Design
Even more than in other environments, users require clarity, comfort, and reassurance in healthcare settings. We provide the healthcare architectural design Dallas and other cities around the world need to empower patients and visitors to move through hospitals and healthcare facilities with ease. Our wayfinding and signage solutions facilitate seamless navigation, while public art, murals, and biophilic design add moments of delight along the way. By keeping user experience at the forefront and following design principles with empathy at their core, we can create spaces that facilitate not only smooth navigation but also improved well-being and tranquility.
Food Hall & Restaurant Design
The cornerstone of effective food hall and restaurant design in Dallas and throughout the world is a distinctive ambiance and sense of place. From eclectic food halls to fine dining experiences, we design vibrant, branded environments that reflect the unique culinary experiences they have to offer. The built environment should celebrate local culture and flavor, creating a welcoming experience that invites diners to linger over a shared culinary experience. Through intentional branding, placemaking, wayfinding, signage, public art, and environmental graphic design, RSM Design enhances the dining experience from start to finish.
Retail Architectural Design
Successful retail architectural design must make the built environment highly engaging, dynamic, and functional. Whether that environment is a high-end boutique or an expansive shopping mall, its design should create an immersive shopping experience in order to raise customer engagement and boost sales. RSM Design turns retail spaces into experiential destinations through intuitive digital integrations, forward-thinking environmental graphics, strategic wayfinding and signage, attractive public art, and compelling branding. In the retail environment, these delightful shopping experiences translate into invaluable brand loyalty.
Mixed-Use Signage & Design
Mixed-use environments depend on establishing vibrant communities where users can live, work, and play. Our creative and strategic design solutions connect residential, commercial, and recreational spaces to produce cohesive environments. With expertise in branding, placemaking, wayfinding, master signage programs, and environmental graphic design, we create a strong sense of place while facilitating effortless user navigation. This encourages user interaction and community engagement, making these urban hubs dynamic and desirable places to be.
Residential Design
Fostering a sense of home and community is critical to residential architectural design. We bring comfort, safety, and aesthetic appeal to the residential environment, whether it is an urban apartment complex or a suburban neighborhood. With inviting entrances, clear wayfinding signage, and engaging community spaces, our work inspires a sense of belonging and pride among residents. RSM Design offers comprehensive services, such as branding, environmental graphic design, wayfinding, and a full range of signage that includes welcome signs, trail signs, park signs, and master sign programs.
Park Signage & Design
A community’s well-being is intrinsically tied to its parks and outdoor spaces. With intentional park design, we encourage users to have fun, learn, discover, relax, and socialize. To promote not just recreation but also education and inspiration, our projects incorporate historical and cultural narratives into the built environment. We ensure wayfinding systems are intuitive, master sign programs are cohesive, environmental graphics are engaging, and public art and placemaking elements celebrate the local culture and natural beauty of the space.
Civic Architectural Design
Our civic design projects span everything from municipal buildings to public plazas and transportation hubs. Authentically reflecting the local community’s identity while fostering public engagement is paramount to this work. To create clear, cohesive, and accessible public spaces, RSM Design provides end-to-end civic design that includes strategic wayfinding, master signage programs, branding, logo design, graphic architecture, and environmental graphic design. Supported by thorough research and analysis, we collaborate with city planners and community leaders to develop solutions that enhance navigation, highlight local heritage, engender civic pride, and enrich the public experience.
The RSM Design teams collaborate on projects locally within the DFW Metroplex, throughout the United States, and worldwide, spreading the principles of certainty, variety, and delight throughout all of the guest experiences.